| 000 | 00757nam-a2200217--04500 | ||
|---|---|---|---|
| 001 | LEO01000000000000000008545 | ||
| 005 | 20171019172219.0 | ||
| 008 | 991125s1978----dalabf--------000-0-eng-u | ||
| 020 | _a0256020817 | ||
| 050 |
_aHF 5415 13 _bB47 |
||
| 100 | 1 |
_aBernhardt, Kenneth L. _d1944- |
|
| 245 |
_aCases in Marketing Management / _cKenneth L. Bernhard, Thomas C. Kinnear |
||
| 260 |
_aDallas, Tex. : _bBusiness Publications, _c1978 |
||
| 300 | _a570 p. ; 24 cm. | ||
| 650 | 0 | _aMercadotecnia- Administración- Estudio de casos | |
| 650 | 0 | _aMercadotecnia- Toma de decisiones- Estudio de casos | |
| 710 | _aKinnear, Thomas C., 1943- | ||
| 904 |
_aAC _b020478 |
||
| 905 | _aLibros | ||
| 942 | _cBK | ||
| 999 |
_c8533 _d8533 |
||