| 000 | 00995nam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | LEO01000000000000000069151 | ||
| 005 | 20171019184528.0 | ||
| 008 | 130422s2012 enkad r 000 0 eng d | ||
| 020 | _a9781412981491 | ||
| 040 |
_aUIALE _bspa _cUIALE _erda |
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| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF5414 _bL44 2012 |
| 100 | 1 |
_aLee, Nancy R., _d1932-, _eautora. |
|
| 245 | 1 | 0 | _aSocial marketing : influencing behaviors for good. |
| 246 | 1 | 0 | _aInfluencing behaviors for good. |
| 250 | _aCuarta edición. | ||
| 260 |
_aLondres ; _aMathura Road, New Delhi, _bSage, _c2012. |
||
| 300 |
_axi, 502 páginas : _bgráficas, ilustraciones, tablas. |
||
| 336 |
_aTexto _btxt _2rdacontent |
||
| 337 |
_aSin medio _bn _2rdamedia |
||
| 338 |
_aVolumen _bnc _2rdacarrier |
||
| 500 | _aIncluye índice. | ||
| 650 | 1 | 4 | _aMarketing social |
| 650 | 2 | 4 |
_aConducta _xModificación. |
| 700 | 1 |
_aKotler, Philip, _d1931-, _eautor. |
|
| 942 | _cBK | ||
| 999 |
_c69055 _d69055 |
||