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_aKotler, Philip, _d1931-, _eautor. |
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_aFundamentos de marketing / _cPhilip Kotler, Gary Armstrong ; tr. Mónica Gabriela Martínez Gay |
| 250 | _a8a ed. | ||
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_aMéxico : _bPearson Educación, _cc2008 |
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_a522 p. : _bgráfs., tbs. ; _c27 cm. |
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| 500 | _aTraducción de: Marketing: an Introduction | ||
| 650 | 0 | _aMercadotecnia | |
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_aMartínez Gay, Mónica Gabriela, _etr. |
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| 905 | _aLibros | ||
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