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| 001 | LEO01000000000000000053781 | ||
| 005 | 20171019182416.0 | ||
| 008 | 040701s2005 mx ad r 000 0 spa d | ||
| 020 | _a9701045963 | ||
| 035 | _a053012 | ||
| 035 | _a902751 | ||
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_aUIALE _bspa _cUIALE |
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_aspa _heng |
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| 050 | 0 | 4 |
_aHF 5415 _bM2718 |
| 245 | 0 | 0 |
_aMarketing estratégico / _cOrville C. Walker...[et al.] ; tr. Enrique Palos Báez |
| 260 |
_aMéxico : _bMcGraw-Hill, _cc2005 |
||
| 300 |
_a431 p. : _bil., tbs. ; _c23 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 500 | _aEl CD-ROM se encuentra en el Area de Circulación | ||
| 500 | _aIncluye índices | ||
| 500 | _aTraducción de: Marketing Strategy : A Decision-Focused | ||
| 650 | 0 | _aMercadotecnia | |
| 700 | 1 | _aBoyd, Harper W. | |
| 700 | 1 | _aLarréché. Jean-Claude | |
| 700 | 1 | _aMullins, John | |
| 700 | 1 | _aPalos Báez, Enrique, tr. | |
| 700 | 1 | _aWalker, Orville C. | |
| 942 | _cBK | ||
| 999 |
_c53695 _d53695 |
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