| 000 | 00702nam-a2200217--04500 | ||
|---|---|---|---|
| 001 | LEO01000000000000000004063 | ||
| 005 | 20171019171609.0 | ||
| 008 | 991125c19651965hom-----------000-0-eng-u | ||
| 050 | _aHF 5415 A413 | ||
| 100 | 1 |
_aAlexander, Ralph Samuel _d1893- |
|
| 245 |
_aDynamic Management in Marketing / _cRalph S. Alexander, Thomas L. Berg |
||
| 260 |
_aHomewood, Ill. : _bRichard D. Irwin, _c1965 |
||
| 300 | _axvi, 723 p. ; 23 cm. | ||
| 500 | _aIncluye apéndice e índice | ||
| 650 | 0 | _aAdministración- Mercadotecnia | |
| 650 | 0 | _aMercadotecnia | |
| 710 | _aBerg, Thomas L. | ||
| 904 |
_aAC _b013116 |
||
| 905 | _aLibros | ||
| 942 | _cBK | ||
| 999 |
_c4063 _d4063 |
||