| 000 | 00899nam-a2200241--04500 | ||
|---|---|---|---|
| 001 | LEO01000000000000000000393 | ||
| 005 | 20171019171058.0 | ||
| 008 | 991125c19861986mex-----------000-0-spa-u | ||
| 020 | _a9684220022 | ||
| 050 |
_aHF 5827 2 _bR58 |
||
| 100 | 1 | _aRies, Al | |
| 245 |
_aPosicionamiento : _bel concepto que a revolucionado la comunicación publicitaria y la mercadotecnia / _cAl Ries, Jack Trout ; tr. Gloria Presa Ampudia |
||
| 260 |
_aMéxico : _bMcGraw-Hill, _c1986 |
||
| 300 | _axiv, 250 p. ; 21 cm. | ||
| 503 | _aTraducción de: Positioning : The Battle for Your Mind | ||
| 650 | 0 | _aPosicionamiento (Publicidad) | |
| 700 | _aPresa Ampudia, Gloria, tr. | ||
| 710 | _aTrout, Jack | ||
| 904 |
_aAC _b014163 |
||
| 905 | _aLibros | ||
| 942 | _cBK | ||
| 999 |
_c393 _d393 |
||