000 00657nam-a2200205--04500
001 LEO01000000000000000019496
005 20171019173751.0
008 991125c19851985new-----------000-0-eng-u
020 _a0471842214
050 _aHF 5415 H2432
100 1 _aHartley, Robert F.
245 _aMarketing Successes Historical to Present Day :
_bWhat we Can Learn /
_cRobert F. Hartley
260 _aNew York :
_bJohn Wiley & Sons,
_c1985
300 _a242 p. ; 23 cm.
500 _aIncluye índice
650 0 _aMercadotecnia- Casos de estudio
904 _aAC
_b030974
905 _aLibros
942 _cBK
999 _c19467
_d19467