| 000 | 00742nam-a2200241--04500 | ||
|---|---|---|---|
| 001 | LEO01000000000000000018403 | ||
| 005 | 20171019173611.0 | ||
| 008 | 991125c19871987newaf---------000-0-eng-u | ||
| 020 | _a0070539073 | ||
| 050 | _aHF 5821 R68 | ||
| 100 | 1 | _aRossiter, John R. | |
| 245 |
_aAdvertising and Promotion Management / _cJohn R. Rossiter, Larry Percy |
||
| 260 |
_aNew York : _bMcGraw-Hill, _c1987 |
||
| 300 | _a649 p. ; 24 cm. | ||
| 440 | _aCol. McGraw-Hill Series in Marketing | ||
| 504 | _aIncluye bibliografía e índice | ||
| 650 | 0 | _aPromoción de ventas | |
| 650 | 0 | _aPublicidad | |
| 710 | _aPercy, Larry | ||
| 904 |
_aAC _b030780 |
||
| 905 | _aLibros | ||
| 942 | _cBK | ||
| 999 |
_c18376 _d18376 |
||