| 000 | 00728nam-a2200241--04500 | ||
|---|---|---|---|
| 001 | LEO01000000000000000017224 | ||
| 005 | 20171019173428.0 | ||
| 008 | 991125c19861980chi-----------000-0-eng-u | ||
| 020 | _a0030061938 | ||
| 050 |
_aHF 5415 B53 _b1986 |
||
| 100 | 1 | _aBoone, Louis E. | |
| 245 |
_aContemporary Marketing / _cLouis E. Boone, David L. Kurtz |
||
| 250 | _a5a ed. | ||
| 260 |
_aChicago : _bThe Dryden, _c1986 |
||
| 300 | _a578 p. ; 26 cm. | ||
| 440 | _aThe Dryden Press Series in Marketing | ||
| 504 | _aIncluye bibliografía e índice | ||
| 650 | 0 | _aMercadotecnia | |
| 710 | _aKurtz, David L. | ||
| 904 |
_aAC _b029809 |
||
| 905 | _aLibros | ||
| 942 | _cBK | ||
| 999 |
_c17199 _d17199 |
||