| 000 | 00827nam-a2200241--04500 | ||
|---|---|---|---|
| 001 | LEO01000000000000000016235 | ||
| 005 | 20171019173305.0 | ||
| 008 | 991125c19801980mexacf--------000-0-spa-u | ||
| 020 | _a9684385714 | ||
| 050 | _aHF 5823 D85 | ||
| 100 | 1 |
_aDunn, Samuel Watson _d1918- |
|
| 245 |
_aPublicidad : _bsu papel en la mercadotecnia moderna / _cS. Watson Dunn ; tr. Eduardo Escalona |
||
| 260 |
_aMéxico : _bUTHEA, _c1980 |
||
| 300 | _a700 p. ; 23 cm. | ||
| 500 | _aIncluye índice | ||
| 503 | _aTraducción de: Advertising : Its Role in Modern Marketing | ||
| 650 | 0 | _aPublicidad | |
| 700 | _aEscalona, Eduardo, tr. | ||
| 904 |
_aAC _b006588 |
||
| 905 | _aLibros | ||
| 942 | _cBK | ||
| 999 |
_c16212 _d16212 |
||