| 000 | 00890nam-a2200253--04500 | ||
|---|---|---|---|
| 001 | LEO01000000000000000013105 | ||
| 005 | 20171019172849.0 | ||
| 008 | 991125c19781978mexacf--------000-0-spa-u | ||
| 020 | _a9682600375 | ||
| 050 | _aHF 5823 D57 | ||
| 100 | 1 | _aDirksen, Charles J. | |
| 245 |
_aPrincipios y problemas de la publicidad / _cCharles J. Dirksen, Arthur Kroeger ; tr. José Alfonso Garza Rusca |
||
| 260 |
_aMéxico : _bC.E.C.S.A., _c1978 |
||
| 300 | _a650 p. ; 23 cm. | ||
| 503 | _aTraducción de: Advertising Principles and Problems | ||
| 650 | 0 | _aPublicidad | |
| 650 | 0 | _aPublicidad- Estudio de casos | |
| 700 | _aGarza Rusca, José Alfonso, tr. | ||
| 710 | _aKroeger, Arthur | ||
| 904 |
_aAC _b016797 |
||
| 905 | _aLibros | ||
| 942 | _cBK | ||
| 999 |
_c13087 _d13087 |
||