000 | 00722nam-a2200229--04500 | ||
---|---|---|---|
001 | LEO01000000000000000012207 | ||
005 | 20171019172732.0 | ||
008 | 991125c19731925engacf--------000-0-eng-u | ||
020 | _a0130180696 | ||
050 |
_aHF 5823 K5 _b1973 |
||
100 | 1 |
_aKleppner, Otto _d1899-1982 |
|
245 |
_aAdvertising Procedure / _cOtto Kleppner ; colab. Stephen A. Greyser |
||
250 | _a6a ed. | ||
260 |
_aEnglewood, Cliffs : _bPrentice-Hall, _c1973 |
||
300 | _a748 p. ; 24 cm. | ||
500 | _aIncluye apéndices, glosario e índice | ||
650 | 0 | _aPublicidad | |
700 | _aGreyser, Stephen A., colab. | ||
904 |
_aAC _b010578 |
||
905 | _aLibros | ||
942 | _cBK | ||
999 |
_c12191 _d12191 |