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| 001 | LEO01000000000000000010716 | ||
| 005 | 20171019172516.0 | ||
| 008 | 991125c19801980bos-----------000-0-eng-u | ||
| 020 | _a0205067220 | ||
| 050 |
_aHF 5415 13 _bP47 |
||
| 245 |
_aPerspectives on Strategic Marketing Management / _ccolab. Roger A. Kerin y Robert A. Peterson |
||
| 260 |
_aBoston : _bAllyn and Bacon, _c1980 |
||
| 300 | _a493 p. ; 24 cm. | ||
| 650 | 0 | _aMercadotecnia- Dirección- Aloc., ens., conf. | |
| 700 | _aKerin, Roger A., colab. | ||
| 700 | _aPeterson, Robert A., colab. | ||
| 904 |
_aAC _b020437 |
||
| 905 | _aLibros | ||
| 942 | _cBK | ||
| 999 |
_c10701 _d10701 |
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