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Biblioteca Harvard de Administración de Empresas. by
- Ackerman, Kenneth B [autor.]
- Bartolomé, Fernando [autor.]
- Bartos, Rena [autor.]
- Bradford, Leland Powers, 1915- [autor.]
- Collier, Abram T [autor.]
- Farris, Paul W [autor.]
- Gabarro, John J [autor.]
- Handy, Charles [autor.]
- Huge, Ernest C [autor.]
- Jaques, Elliot [autor.]
- Kantrow, Alan M [autor.]
- Kelley, Robert E [autor.]
- Kotter, John P [autor.]
- La Londe, Bernard J [autor.]
- Lee Evans, Paul A [autor.]
- Leonard, Frank S [autor.]
- Levitt, Theodore [autor.]
- McCaskey, Michael B [autor.]
- McNiven, Malcolm A [autor.]
- Peters, Thomas J [autor.]
- Reibstein, David J [autor.]
- Resnik, Alan J [autor.]
- Sasser, W. Earl, Jr [autor.]
- Schmidt, Allan H [autor.]
- Takeuchi, Hirotaka [autor.]
- Wilkins, Maurice G., Jr [autor.]
Series: Biblioteca Harvard de Administración de Empresas ; 281-300
Material type:  Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Publicaciones Ejecutivas de México, 1980
Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HD.30 H37.
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Consumer Behavior and Marketing Action / Henry Assael by
Edition: 2a ed.
Material type: Text; Literary form:
Not fiction
Publication details: Boston, Mass. : Kent Publishing, 1984
Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HF 5415 3 A83 1984.
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11.
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Consumer Behavior / León G. Schiffman, Leslie Lazar Kanuk by
- Schiffman, León G
- Kanuk, Leslie Lazar
Edition: 2a ed.
Material type: Text; Literary form:
Not fiction
Language: English
Publication details: Englewood, Cliffs : Prentice-Hall, 1983
Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HF 5415.3 S24 1983. Not available: Biblioteca Jorge Vértiz Campero, S.J.: Withdrawn (1).
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Consumer Behavior / Thomas S. Robertson, Joan Zielinski, Scott Ward by
- Robertson, Thomas S
- Ward, Scott
- Zielinski, Joan
Series: Scott, Foresman Series in Marketing
Edition: 2a ed.
Material type: Text; Literary form:
Not fiction
Publication details: Gleview, Ill. : Scott, Foresman, 1984
Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HF 5415 3 R57 1984.
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Marketing Disease to Hispanics : The Selling of Alcohol, Tabacco, and Junk Foods / Bruce Maxwell, Michael Jacobson ; pref. Matthew G. Martínez by
- Maxwell, Bruce
- Martínez, Matthew G., pref
- Jacobson, Michael
Material type: Text; Literary form:
Not fiction
Publication details: Washington : Center for Science in the Public Interest, 1992
Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (2)Call number: HF 5415 12 M39, ...
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Bibliioteca Harvard de Administración de Empresas. by
- Anthony, Robert N [autor.]
- Bowen, Charles P., Jr [autor.]
- Bower, Joseph L [autor.]
- Burnham, David H [autor.]
- Burton, John C [autor.]
- Buzzell, Robert D [autor.]
- Corey, E. Raymond [autor.]
- Flowers Vincent S [autor.]
- Gale, Bradley T [autor.]
- George, William W [autor.]
- Grayson, C. Jackson, Jr [autor.]
- Green, Paul E [autor.]
- Hagemann, Helmut [autor.]
- Haley, Russell I [autor.]
- Henry, Porter [autor.]
- Hostage, G. M [autor.]
- Hughes, Charles L [autor.]
- Hughes, G. David [autor.]
- Klompmaker, Jay E [autor.]
- Levinson, Harry [autor.]
- McClelland, David C [autor.]
- Nolan, Richard L [autor.]
- Reiling, Henry B [autor.]
- Sherwin, Douglas S [autor.]
- Shycon, Harvey N [autor.]
- Sultan, Ralph G. M [autor.]
- Woodward, Herbert N [autor.]
Series: Bibliioteca Harvard de Administración de Empresas ; 161-180
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Publicaciones Ejecutivas de México, 1977
Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HD.30 H37.
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18.
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Biblioteca Harvard de Administración de Empresas. by
- Biggadike, E. Ralph, 1937- [autor.]
- Chase, Richard B [autor.]
- Corey, E. Raymond [autor.]
- Hayes, Robert H [autor.]
- Hayes, Samuel L., III [autor.]
- Jackson, Barbara B [autora.]
- Jackson, Barbara B [autora.]
- Jay, Anthony [autor.]
- Kotter, John P, 1947- [autor.]
- Lorsch, Jay W [autor.]
- Malkiel, Burton G [autor.]
- Matteis, Richard J [autor.]
- Miller, Elwood L [autor.]
- Nolan, Richard L [autor.]
- Parker, George G. C [autor.]
- Porter, Michael E., autor
- Rappaport, Alfred [autor.]
- Rockart, John F [autor.]
- Schlesinger, Leonard A [autor.]
- Schmenner, Roger W [autor.]
- Segura, Edilberto L [autor.]
- Shapiro, Benson P [autor.]
- Wheelwright, Steven C [autor.]
Series: Biblioteca Harvard de Administración de Empresas ; 241-260
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Publicaciones Ejecutivas de México, 1979
Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HD.30 H37.
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19.
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Journal of marketing en español. by
- Anderson, Rolph E [autor.]
- Buzzell, Robert D [autor.]
- Childers, Terry L [autor.]
- Cooper, R.G [autor.]
- Day, George S [autor.]
- DeSarbo, Wayne S [autor.]
- Douglas Carroll, J [autor.]
- Douglas, Susan P [autor.]
- Dunne, Patrick M [autor.]
- Farris, Paul W [autor.]
- Fogg, C. Davis [autor.]
- Green, Paul E [autor.]
- Hanssens, Dominique M [autor]
- Jacoby, Jacob [autor.]
- Jolson, Marvin A [autor.]
- Kohnken, Kent H [autor.]
- Lanktree, Patricia [autora.]
- Leone, Robert P [autor.]
- Little, John D.C [autor.]
- Mahajan, Visay [autor.]
- Marx, Thomas G [autor.]
- Monroe, Kent B [autor.]
- Nord, Walter R [autor.]
- Peter, J. Paul [autor.]
- Pride, William M [autor.]
- Reid, Leonard N [autor.]
- Schultz, Randall L [autor.]
- Sharma, Subhash [autora.]
- Shocker, Allan D [autor.]
- Srivastava, Rajendra K [autora.]
- Stasch, Stanley [autor.]
- Tyebjee, Tyzoom T [autor.]
- Urban, Christine D [autor.]
- Vanden Bergh, Bruce G [autor.]
- Weitz, Barton A [autor.]
- Wolk, Harry I [autor.]
- Zoltners, Andris A [autor.]
- Publicaciones Ejecutivas de México [traducción.]
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Grupo Editorial Expansión, 1981
Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HF5415.A2 J68.
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20.
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Journal of marketing en español. by
- Albion, Mark S [autor.]
- Anderson, E.J [autor.]
- Blair, Edward A, 1952- [autor.]
- Buzzell, Robert D, 1933- [autor.]
- Calantone, Roger [autor.]
- Calder, Bobby J [autor.]
- Capon, Noel [autor.]
- Cooper, Robert G [autor.]
- Dolan, Robert J [autor.]
- Dwayne Ball, A [autor.]
- Farris, Paul W [autor.]
- Fox, Karen F.A [autor.]
- Gaidis, William C [autor.]
- Gorton, K [autor.]
- Grant, Dwight [autor.]
- Jacobson, Robert [autor.]
- Jeuland, Abel P [autor.]
- Kotler, Philip, 1931- [autor.]
- Laird Landon, E [autor.]
- Largay III, James A [autor.]
- Leone, Robert P [autor.]
- Levy, Michael [autor.]
- Lodish, Leonard M
- MacLachlan, James [autor.]
- Nicosia, Franco M [autora.]
- Rentz, Joseph O [autor.]
- Reynolds, Fred D [autor.]
- Rothschild, Michael L [autor.]
- Sawyer, Alan G [autor.]
- Shocker, Allan D [autor.]
- Siegel, Michael H [autor.]
- Srivastava, Rajendra K [autor.]
- Sternthal, Brian [autor.]
- Stickney, Clyde P [autor.]
- Tybout, Alice M [autora.]
- Webster, Frederick E [autor.]
- Webster, Frederick E [autor.]
- Westbrook, Robert A [autor.]
- Publicaciones Ejecutivas de México [traducción.]
Material type: Text; Literary form:
Not fiction
Publication details: México : Grupo Editorial Expansión, 1982
Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HF5415.A2 J68.
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