Biblioteca Jorge Vértiz Campero S.J.

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1.
Ventas : manual práctico / Frederick A. Russell, Frank H. Beach, Richard H. Buskirk ; tr. Sarui Jaled de Allub

by Russell, Frederick Arthur, 1886-1973 | Beach, Frank H | Buskirk, Richard H | Jaled de Allub, Sarui, tr.

Material type: Text Text; Literary form: Not fiction Publisher: México : McGraw-Hill, 1984Availability: No items available :
No se prestaCall number: HF 5438.25 R88 (1).
2.
Maximarketing : el nuevo rumbo de las estrategias de promoción, publicidad y mercadotecnia / Stan Rapp, Thomas L. Collins ; tr. Robert A. Hass García

by Rapp, Stan | Hass García, Robert A., tr | Collins, Thomas L.

Material type: Text Text; Literary form: Not fiction Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Call number: HF 5415 R368 (2).
3.
Técnicas básicas de ventas / John W. Ernest, Eugene L. Dorr ; tr. Roberto Haas García

by Ernest, John W | Haas García, Roberto, tr | Dorr, Eugene L.

Material type: Text Text; Literary form: Not fiction Publisher: México : McGraw-Hill, 1983Availability: Items available for loan: Call number: HF 5421 5 C87 [5] (2).
4.
El Vendedor creativo / John W. Ernest, Eugene L. Dorr ; Agustín Contin Sanz

by Ernest, John W | Contin Sanz, Agustín, tr | Dorr, Eugene L.

Material type: Text Text; Literary form: Not fiction Publisher: México : McGraw-Hill, 1988Availability: Items available for loan: Call number: HF 5421.5 C87.[6] (2).
5.
Ventas al por mayor y distribución física / Kenneth A. Ertel, Lawrence A. Walsh, Eugene L. Dorr ; tr. Roberto Andrés Haas García

by Ertel, Kenneth A | Haas García, Roberto Andrés, tr | Dorr, Eugene L | Walsh, Lawrence A.

Edition: 2a ed.Material type: Text Text; Literary form: Not fiction Publisher: México : McGraw-Hill, 1983Availability: Items available for loan: Call number: HF 5421 5 C87 [8] (2).
6.
Professional Sales Management / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush

by Anderson, Rolph E | Bush, Alan J | Hair, Joseph F.

Edition: 2a ed.Material type: Text Text; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1992Availability: Items available for loan: Call number: HF 5438 4 A527 1992 (1).
7.
Advertising and Promotion Management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry.

Material type: Text Text; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1987Availability: Items available for loan: Call number: HF 5821 R68 (1).
8.
Handbook of Marketing Research / ed. Robert Ferber

by Ferber, Robert, ed.

Material type: Text Text; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1974Availability: No items available :
No se prestaCall number: HF 5415.2 H35 (1).
Withdrawn (1).
9.
Iniciación a la administración de ventas / Idalberto Chiavenato ; tr. Eugenia del Carmen Olson Jiménez

by Chiavenato, Idalberto, 1929- | Olson Jiménez, Eugenia del Carmen, tr.

Material type: Text Text; Literary form: Not fiction Publisher: México : McGraw-Hill, 1993Availability: No items available :
No se prestaCall number: HD 30 3 C45 (1).
10.
Administración de ventas / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush ; tr. María Guadalupe Cevallos Almada

by Anderson, Rolph E | Cevallos Almada, María Guadalupe, tr | Bush, Alan J | Hair, Joseph F.

Edition: 2a ed.Material type: Text Text; Literary form: Not fiction Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Call number: HF 5438 4 A53 1995 (1).
11.
Dirección de marketing : Fundamentos y software de aplicaciones / Ildefonso Grande Esteban.

by Grande Esteban, Ildefonso.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid, España : McGraw-Hill, 1992Availability: Items available for loan: Call number: HF 5415.125 G73 (3).
12.
Distribución comercial / Enrique Carlos Díez de Castro, Juan Carlos Fernández Fernández

by Díez de Castro, Enrique Carlos | Fernández Fernández, Juan Carlos.

Material type: Text Text; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1993Availability: Items available for loan: Call number: HF 5415.6 D54.1993 (1).
13.
Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro ; tr. Alfredo Anton Moreno

by Stanton, William J | Anton Moreno, Alfredo, tr | Buskirk, Richard H | Spiro, Rosann L.

Edition: 9a ed.Material type: Text Text; Literary form: Not fiction Publisher: Santafé de Bogota, Col. : McGraw-Hill, 1997Availability: Items available for loan: Call number: HF 5438 4 S83 1997 (1).
14.
Reingeniería de ventas : (basada en el cliente) / Mark Blessington, Bill OC̐onnell ; tr. Magaly Bernal Osorio

by Blessington, Mark | Bernal Osorio, Magaly, tr | OC̐onnell, Bill.

Material type: Text Text; Literary form: Not fiction Publisher: Santafé de Bogotá, Col. : McGraw-Hill, 1996Availability: Items available for loan: Call number: HF 5438 25 B54 (1).
15.
Promoción : Conceptos y estrategias / John J. Burnett ; tr. Cecilia Avila de Barón

by Burnett, John J | Avila de Barón, Cecilia, tr.

Material type: Text Text; Literary form: Not fiction Language: Spanish Original language: English Publisher: Santafé de Bogotá, Col. : McGraw-Hill, 1996Availability: Items available for loan: Call number: HF 5438.5 B87 (2).
16.
Ventas y mercadotecnia. escrita por Larry Pederson ; dirigida por Peter David Rosten ; producida por Janice M. Reynolds

by Rosten, Peter David [director.] | Reynolds, Janice M [productora.].

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish México : McGraw Hill, fecha no identificadaAvailability: Items available for loan: Call number: VDDVD 95 (1).
17.
El Nuevo maximarketing : Guía para transformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp

by Rapp, Stan.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Call number: HF 5415 R366 (1).
18.
Administración de ventas / Mark W. Johnston, Greg W. Marshall ; tr. Pilar Mascaró Sacristán

by Johnston, Mark W | Marshall, Greg W | Mascaró Sacristán, Pilar, tr.

Material type: Text Text; Literary form: Not fiction Language: Spanish Original language: English Publisher: México McGraw-Hill, c2004Availability: Items available for loan: Call number: HF 5438.4 J6418 (4).
19.
Publicidad y promoción : perspectiva de la comunicación de marketing integral / George Eugene Belch, Michael A. Belch ; trs. Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales

by Belch, George Eugene | Belchs, Michael A | Blanco y Correa Magallanes, Jorge Luis, tr | Treviño Rosales, Magda Elizabeth [tr.].

Edition: 1a ed.Material type: Text Text; Literary form: Not fiction Language: Spanish Original language: English Publisher: México : McGraw-Hill, c2005Availability: Items available for loan: Call number: HF 5823 B4518.2005 (1).

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    Blvd. Jorge Vértiz Campero 1640.
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