Biblioteca Jorge Vértiz Campero S.J.

Your search returned 5 results.

1.
Posicionamiento : el concepto que a revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; tr. Gloria Presa Ampudia

by Ries, Al | Presa Ampudia, Gloria, tr | Trout, Jack.

Material type: Text Text; Literary form: Not fiction Publisher: México : McGraw-Hill, 1986Availability: Items available for loan: Call number: HF 5827 2 R58 (2).
2.
La Guerra de la mercadotecnia / Al Ries, Jack Trout ; tr. María Teresa Saldivar

by Ries, Al | Saldivar, María Teresa, tr | Trout, Jack.

Material type: Text Text; Literary form: Not fiction Publisher: México : McGraw-Hill, 1986Availability: Items available for loan: Call number: HF 5415 R58 (3).
3.
Marketing de abajo hacia arriba : la táctica dicta la estrategia / Al Ries, Jack Trout ; tr. Alberto Narváez Rozo

by Ries, Al | Narváez Rozo, Alberto, tr | Trout, Jack.

Material type: Text Text; Literary form: Not fiction Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Call number: HF 5415 R548 (2).
4.
Las 22 leyes inmutables del marketing : ¡Viólelas a su propio riesgo! / Al Ries, Jack Trout ; tr. Raúl Peralba

by Ries, Al | Peralba, Raúl, tr | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México McGraw-Hill, 1994Availability: Items available for loan: Call number: HF 5415 R54318 (2).
5.
Enfoque : el único futuro de su empresa / Al Ries ; tr. Roberto Hass García

by Ries, Al | Hass García, Roberto, tr.

Material type: Text Text; Literary form: Not fiction Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Call number: HF 5415 R54 (1).

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  • DIRECCIÓN DE INFORMACIÓN Y SERVICIOS ACADÉMICOS

    Blvd. Jorge Vértiz Campero 1640.
    Col. Cañada de Alfaro.
    León, Gto. México. C.P. 37238
    Tel. 7-10-06-84 Ext. 3107
    biblioteca@iberoleon.mx


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