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	1.	Posicionamiento : el concepto que a revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; tr. Gloria Presa Ampudia by Ries, Al Presa Ampudia, Gloria, tr Trout, Jack Material type: Text; Literary form: Not fiction Publication details: México : McGraw-Hill, 1986 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (2)Call number: HF 5827 2 R58, ... Place hold Add to cart (remove)
	2.	La Guerra de la mercadotecnia / Al Ries, Jack Trout ; tr. María Teresa Saldivar by Ries, Al Saldivar, María Teresa, tr Trout, Jack Material type: Text; Literary form: Not fiction Publication details: México : McGraw-Hill, 1986 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (3)Call number: HF 5415 R58, ... Place hold Add to cart (remove)
	3.	Marketing de abajo hacia arriba : la táctica dicta la estrategia / Al Ries, Jack Trout ; tr. Alberto Narváez Rozo by Ries, Al Narváez Rozo, Alberto, tr Trout, Jack Material type: Text; Literary form: Not fiction Publication details: México : McGraw-Hill, 1989 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (2)Call number: HF 5415 R548, ... Place hold Add to cart (remove)
	4.	Las 22 leyes inmutables del marketing : ¡Viólelas a su propio riesgo! / Al Ries, Jack Trout ; tr. Raúl Peralba by Ries, Al Peralba, Raúl, tr Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: México McGraw-Hill, 1994 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (2)Call number: HF 5415 R54318, ... Place hold Add to cart (remove)
	5.	El Poder de la simplicidad en los negocios : una guía de manejo de negocios para eliminar lo absurdo y hacer las cosas bien by Trout, Jack Material type: Text; Literary form: Not fiction Publication details: México : McGraw-Hill, 1999 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HD 31 T7618. Place hold Add to cart (remove)
	6.	El Nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; tr. Roberto Haas García by Trout, Jack Haas García, Roberto, tr Rivkin, Steve Material type: Text; Literary form: Not fiction Language: Spanish Original language: English Publication details: México McGraw-Hill, c1996 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HF 5827.2 T7618. Place hold Add to cart (remove)

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