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	1.	Posicionamiento : el concepto que a revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; tr. Gloria Presa Ampudia by Ries, Al Presa Ampudia, Gloria, tr Trout, Jack Material type: Text; Literary form: Not fiction Publication details: México : McGraw-Hill, 1986 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (2)Call number: HF 5827 2 R58, ... Place hold Add to cart (remove)
	2.	La Guerra de la mercadotecnia / Al Ries, Jack Trout ; tr. María Teresa Saldivar by Ries, Al Saldivar, María Teresa, tr Trout, Jack Material type: Text; Literary form: Not fiction Publication details: México : McGraw-Hill, 1986 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (3)Call number: HF 5415 R58, ... Place hold Add to cart (remove)
	3.	Marketing de abajo hacia arriba : la táctica dicta la estrategia / Al Ries, Jack Trout ; tr. Alberto Narváez Rozo by Ries, Al Narváez Rozo, Alberto, tr Trout, Jack Material type: Text; Literary form: Not fiction Publication details: México : McGraw-Hill, 1989 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (2)Call number: HF 5415 R548, ... Place hold Add to cart (remove)
	4.	Las 22 leyes inmutables del marketing : ¡Viólelas a su propio riesgo! / Al Ries, Jack Trout ; tr. Raúl Peralba by Ries, Al Peralba, Raúl, tr Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: México McGraw-Hill, 1994 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (2)Call number: HF 5415 R54318, ... Place hold Add to cart (remove)
	5.	Enfoque : el único futuro de su empresa / Al Ries ; tr. Roberto Hass García by Ries, Al Hass García, Roberto, tr Material type: Text; Literary form: Not fiction Publication details: México : McGraw-Hill, 1996 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HF 5415 R54. Place hold Add to cart (remove)
	6.	Las 11 leyes inmutables de la creación de marcas en Internet / Al Ries, Laura Ries ; tr. Idoia Bengoechea by Ries, Al Bengoechea, Idoia, tr Ries, Laura Series: Nueva Economía ; 11732 Material type: Text; Literary form: Not fiction Language: Spanish Publication details: Bilbao, Esp. Deusto, c2000 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HF 5415.1265 R5418. Place hold Add to cart (remove)
	7.	Las 11 leyes inmutables de la creación de marcas en Internet / Al Ries, Laura Ries ; tr. Idoia Bengoechea Aira by Ries, Al Bengoechea, Idoia, tr Ries, Laura Series: Líderes del marketing. Marketing Material type: Text; Literary form: Not fiction Language: Spanish Publication details: Barcelona : Deusto, c2006 Availability: Items available for loan: Biblioteca Jorge Vértiz Campero, S.J. (1)Call number: HF 5415.1265 R518.2006. Place hold Add to cart (remove)

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