Peter, J. Paul <br/><br/>
Consumer Behavior :  Marketing Strategy Perspectives / 
J. Paul Peter, Jerry C. Olson 
 - Hemewood, Ill. :  Irwin,  1987 
 - 698 p. ;  24 cm. 
 - The Irwin Series Marketing) .
<br/><br/> Incluye índices 
<br/><br/><label>ISBN: </label>0256031770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conducta del consumidor<br/>Motivación (Mercadotecnia)- Consumidores
<br/><br/><label>LC Class. No.: </label>HF 5415.3  / P48