Walters, C. Glenn <br/><br/>
Consumer Behavior :  A Decision Making Approach / 
C. Glenn Walters, Blaise J. Bergiel 
 - Cincinnati :  South-Western,  1989 
 - 608 p. ; 24 cm. 
<br/><br/> Incluye índice 
<br/><br/><label>ISBN: </label>0538802006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conducta del consumidor<br/>Consumismo- Publicidad
<br/><br/><label>LC Class. No.: </label>HF 5415 3  / W35