Markin, Rom J. <br/><br/>
Consumer Behavior :  A Cognitive Orientation / 
Rom J. Markin 
 - New York :  Macmillan,  1974 
 - 576 p. ; 24 cm. 
<br/><br/>  
<br/><br/><label>ISBN: </label>0023761105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumidores<br/>Consumo (Economía)
<br/><br/><label>LC Class. No.: </label>HB 801 M295