Gobé, Marc, <br/><br/>
Emotional branding : the new paradigm for connecting brands to people. 
 The new paradigm for connecting brands to people. 

 - New York, New York :  Allworth Press,  2001. 
 - xxxii, 319 páginas :  ilustraciones. 
<br/><br/> Incluye índice. 
<br/><br/><label>ISBN: </label>1581150784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Productos de marca--Mercadotecnia.<br/>Investigación emocional (Mercadotecnia).
<br/><br/><label>LC Class. No.: </label>HD.69.B7  / G624 2001