Quelch, John A <br/><br/>
Global Marketing Management :  A Casebook / 
John A. Quelch, Christopher A. Bartlett 
 - 5a ed. 
 - Mason, Ohio :  Thomson, South-Western,  c2006 
 - viii, 680 p. :  gráfs., il., tbs. ;  24 cm. 
<br/><br/><label>ISBN: </label>0324322844 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comercio exterior ---Administración<br/>Comercio exterior ---Estudio de casos
<br/><br/><label>LC Class. No.: </label>HF 1416  / Q84.2006