McDaniel, Carl Marketing Essentials / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr. - 5a ed. - Mason, Ohio : Thomson, South-Western, c2007 - xxiii, 544 p. : gráfs., il., maps., tbs. ; 28 cm. Incluye glosario e índice International Student Edition ISBN: 0324366078 Subjects--Topical Terms: Mercadotecnia LC Class. No.: HF 5415 / M33.2007