Great Ideas :  for Teaching Marketing / 
ed. Joseph F. Hair 
 - Cincinnati :  South-Western Publishing,  c1992 
 - xxiv, 360 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0538817321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mrecadotecnia
<br/><br/><label>LC Class. No.: </label>HF 5415  / G74