TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing Management: Analysis, Planning, Implementation, and Control 
SN  - 0137228511
AV  - HF 5415.13 K68.1994
PY  - 1994///
CY  - Englewood
PB  - Prentice-Hall
KW  - Mercadotecnia
KW  - Administración
ER  -