Kotler, Philip,  1931-, <br/><br/>
Marketing Management :  Analysis, Planning, Implementation, and Control / 
Philip Kotler 
 - 8a ed. 
 - Englewood :  Prentice-Hall,  1994 
 - xxix, 801 p. :  tbs., grfcs. ;  26 cm. 
<br/><br/><label>ISBN: </label>0137228511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia--Administración.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / K68.1994