Cohen, William A. <br/><br/>
The Practice of Marketing Management :  Analysis, Planning, and Implementation / 
William A. Cohen 
 - 2a ed. 
 - New York :  Macmillan,  c1991 
 - xx, 693 p. :  tbs., grfcs. ;  24 cm. 
<br/><br/><label>ISBN: </label>0023231718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia--Administración.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / C64