McDaniel, Carl D. <br/><br/>
Contemporary Marketing Research / 
Carl D. McDaniel 
 - 2a ed. 
 - Minneapolis :  West, Pu.Co.,  1993 
 - 757 p. ;  il., tbs.  26 cm. : 
<br/><br/><label>ISBN: </label>0314010262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investigación en mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF 5415  / 2 M233 1993