Vavra, Terry G. Aftermarketing : How to Keep Customers for Life Through Relationship Marketing / Terry G. Vevra - Burr Ridge, Il. : Irwin, 1992 - 292 p. ; tbs. 24 cm. : ISBN: 1556236050 Subjects--Topical Terms: Relaciones con consumidoresSatisfacción del consumidorServicio al consumidor LC Class. No.: HF 5415.5 / V387