Churchill, Gilbert A. <br/><br/>
Basic Marketing Research / 
Gilbert A. Churchill 
 - 2a ed. 
 - Fort Worth :  The Dryden Press.,  1992 
 - 837 p. ;  il., tbs.  26 cm. : 
<br/><br/><label>ISBN: </label>0030540178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investigación en mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF 5415  / 2 C587 1992