Dillon, William R <br/><br/>
Essentials of Marketing Research / 
William R. Dillon 
 - Homewood :  Irwin,  1993 
 - xviii, 556 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>0256081123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investigación en mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / D555