Nylen, David W. <br/><br/>
Advertising :  Planning, Implementation, & Control / 
David W. Nylen 
 - 2a ed. 
 - Cincinnati :  South-Western Publishing Co.,  1980 
 - 603 p. ; 24 cm. 
<br/><br/> Incluye índice alfabético 
<br/><br/><label>ISBN: </label>0538195800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad
<br/><br/><label>LC Class. No.: </label>HF 5823 N95  / 1980