Solomon, Michael R. <br/><br/>
Consumer Behavior :  Buying, Having, and Being / 
Michael R. Solomon 
 - 3a ed. 
 - Englewwod Cliffs, N.J. :  Prentice-Hall,  1996 
 - 682 p. ; 26 cm. 
<br/><br/> Incluye apéndices, glosario e índice 
<br/><br/><label>ISBN: </label>013365768X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conducta del consumidor
<br/><br/><label>LC Class. No.: </label>HF5415.3  / S65 1996