Kotler, Philip,  1931-, <br/><br/>
Strategic Marketing for Nonprofit Organizations / 
Philip Kotler, Alan R. Andreasen 
 - 5a ed. 
 - Upper Saddle River, N.J. :  Prentice-Hall,  1996 
 - 632 p. ; 24 cm. 
<br/><br/> Incluye índices 
<br/><br/><label>ISBN: </label>0132325470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizaciones no lucrativas
<br/><br/><label>LC Class. No.: </label>HF 5415 K6312  / 1996