McCarthy, E. Jerome. Computer-Aided Problems for Use with Essentials of Marketing / E. Jerome McCarthy, William D. Perreault. - 4a ed. - Homewood, Il. : Irwin, 1988 - 36 p. ; 24 cm. ISBN: 0256065632 Subjects--Topical Terms: Mercadotecnia. LC Class. No.: HF 5415 / M22.1988