Bovée, Courtland L. <br/><br/>
Study Guide to Accompany Marketing / 
Courtland L. Bovée, John V. Thill 
 - New York :  McGraw-Hill,  1992 
 - 330 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0070068445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF 5451  / B6213