Kinnear, Thomas C. <br/><br/>
Principles of Marketing / 
Thomas C. Kinnear, Kenneth L. Bernhardt 
 - 2a ed. 
 - Grenview, Ill. :  Scott Foresman,  1986 
 - 759 p. ; 24 cm. 
 - Scott Foresman Series in Marketing .
<br/><br/>Incluye bibliografía e índice 
<br/><br/><label>ISBN: </label>0673182134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF 5415 K5227  / 1986