Pearce II, John A. <br/><br/>
Formulation and Implementation of Competitive Strategy / 
John A. Pearce II, Richard B. Robinson Jr 
 - 3a ed. 
 - Homewood, Il. :  Irwin,  1988 
 - 447 p. ; 24 cm. 
<br/><br/> Incluye índice 
<br/><br/><label>ISBN: </label>025606251X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Planeación estratégica
<br/><br/><label>LC Class. No.: </label>HD 30 28  / P342 1988