Govoni, Norman A.P. <br/><br/>
Cases in Marketing / 
Norman A.P. Govoni, Jean-Pierre Jeannet, Henry N. Deneault 
 - 2a ed. 
 - Columbus, Ohio :  Grid Publishing,  1983 
 - 268 p. :  il., tbs. ;  23 cm. 
 - Grid Series in Marketing) .
<br/><br/><label>ISBN: </label>088244252X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia---Estudio de casos
<br/><br/><label>LC Class. No.: </label>HF 5415  / G624.1983