Dunn, Samuel Watson  1918- <br/><br/>
Advertising :  Its Role in Modern Marketing / 
Samuel Watson Dunn, Arnold M. Barban 
 - 6a ed. 
 - Chicago :  Dryden Press,  1986 
 - 802 p. ; 24 cm. 
<br/><br/> Incluye glosario e índice 
<br/><br/><label>ISBN: </label>0030016738 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad
<br/><br/><label>LC Class. No.: </label>HF 5823 D8  / 1986