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Aaker, David A.,

Advertising Management / David A. Aaker, John G. Myers - 2a ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1982 - 560 p. ; 24 cm. - Prentice-Hall International Series in Management .

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ISBN: 0130160067

Subjects--Topical Terms:
Publicidad- Administración

LC Class. No.: HF 5823 A34 / 1982