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Emotional branding : the new paradigm for connecting brands to people.

Gobé, Marc,

Emotional branding : the new paradigm for connecting brands to people. The new paradigm for connecting brands to people. - New York, New York : Allworth Press, 2001. - xxxii, 319 páginas : ilustraciones.

Incluye índice.

ISBN: 1581150784

Subjects--Topical Terms:
Productos de marca--Mercadotecnia.
Investigación emocional (Mercadotecnia).

LC Class. No.: HD.69.B7 / G624 2001

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Emotional branding : the new paradigm for connecting brands to people.

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