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McDaniel, Carl

Marketing Essentials / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr. - 5a ed. - Mason, Ohio : Thomson, South-Western, c2007 - xxiii, 544 p. : gráfs., il., maps., tbs. ; 28 cm.

Incluye glosario e índice International Student Edition

ISBN: 0324366078

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HF 5415 / M33.2007