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Solomon, Michael R.

Consumer Behavior : Buying, Having, and Being / Michael R. Solomon - 3a ed. - Englewwod Cliffs, N.J. : Prentice-Hall, 1996 - 682 p. ; 26 cm.

Incluye apéndices, glosario e índice

ISBN: 013365768X

Subjects--Topical Terms:
Conducta del consumidor

LC Class. No.: HF5415.3 / S65 1996