Business Marketing Management :
Hutt, Michael D.
Business Marketing Management : A Strategic View of Industrial and Organizational Markets / Michael D. Hutt, Thomas W. Speh - 4a ed. - Fort Worth : The Dryden Press, Harcourt Brace Jovanovich College Publisher, 1992 - 749 p. ; 24 cm. - The Dryden Press Series in Marketing .
Incluye índice
0030541670
Mercadotecnia industrial- Administración- Estudio de casos
HF 5415 13 / H88 1992
Business Marketing Management : A Strategic View of Industrial and Organizational Markets / Michael D. Hutt, Thomas W. Speh - 4a ed. - Fort Worth : The Dryden Press, Harcourt Brace Jovanovich College Publisher, 1992 - 749 p. ; 24 cm. - The Dryden Press Series in Marketing .
Incluye índice
0030541670
Mercadotecnia industrial- Administración- Estudio de casos
HF 5415 13 / H88 1992
