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Walters, C. Glenn

Consumer Behavior : A Decision Making Approach / C. Glenn Walters, Blaise J. Bergiel - Cincinnati : South-Western, 1989 - 608 p. ; 24 cm.

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ISBN: 0538802006

Subjects--Topical Terms:
Conducta del consumidor
Consumismo- Publicidad

LC Class. No.: HF 5415 3 / W35