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Kinnear, Thomas C.

Principles of Marketing / Thomas C. Kinnear, Kenneth L. Bernhardt - 2a ed. - Grenview, Ill. : Scott Foresman, 1986 - 759 p. ; 24 cm. - Scott Foresman Series in Marketing .

Incluye bibliografía e índice

ISBN: 0673182134

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HF 5415 K5227 / 1986