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Perspectives on Strategic Marketing Management / colab. Roger A. Kerin y Robert A. Peterson - Boston : Allyn and Bacon, 1980 - 493 p. ; 24 cm.

ISBN: 0205067220

Subjects--Topical Terms:
Mercadotecnia- Dirección- Aloc., ens., conf.

LC Class. No.: HF 5415 13 / P47